You’re not alone. One of the hardest things about being a solo business owner is getting your ideal clients to notice you and give you the chance to prove yourself.
In this workbook, I share a different way of looking at the problem and offer some tools to get you moving in the right direction.
By the time you reach the end of the workbook, you’ll have:
- Chosen two or three brand archetypes that reflect your strengths and weaknesses as a soloist.
- Combined them into a unique brand persona that on a subconscious level, will speak volumes about the experience of working with you.
- Chosen three main brand colours to match the values of your persona.
- Identified the font styles that you should be choosing from.
If this sounds like it will get you moving in the right direction, stop faffing around and let’s get you started.