Copywriting | Sandy Taylor

What is SEO?

Mar 27, 2019 | Copywriting, Marketing Basics, SEO

Search Engine Optimisation: What it is and how it works Most of my clients are new to digital marketing. If you’re like them, search engine optimisation (SEO for short) can seem like a complicated subject. In the first few conversations with clients about how we’re...

How to run a conference that doesn’t make people want to hide in the toilet and cry

May 8, 2018 | Copywriting, Freelancing, People

Having just come back from #CopyCon18, Australia’s only conference for copywriters, two days later and I’m still floating on a cloud of warm and fuzziness. Although the conference was held in Sydney, attendees came from all over Australia. Many are part of The Clever...

Copywriting vs Copyright, do you know which is which?

Apr 2, 2018 | Copywriting, Marketing Basics

Do you know which is an occupation and which is a legal concept? When I tell someone what I do for a living, I sometimes say that I’m a web designer and other times that I’m a copywriter. I can reasonably say either, because I do both and probably in equal measure. If...

How to write copy for your website without breaking a sweat

Jul 10, 2016 | Copywriting, Marketing Basics

Most of my web design clients tell me that they have no idea what they should say when they start writing web copy for their new website. Many feel uncomfortable talking about themselves and are worried they will sound stupid or boastful. If you are worried about the...