Writing helps me to make sense of the world around me.
You’ll find an odd assortment of thoughts here on freelancing, web design, copywriting and life in general.

Common-sense tips for small business success

Success means different things to different people. For some of us, it means being able to contribute to the household budget while for others it’s about financial security or the freedom to work with people that we don’t want to throttle the life out of. Regardless...

How to write copy for your website without breaking a sweat.

Most of my web design clients tell me that they have no idea what they should say when they start writing web copy for their new website. Many feel uncomfortable talking about themselves and are worried they will sound stupid or boastful. If you are worried about the...

Make Mine a Builders

I’m not a fan of plastic marketing. Plastic marketing is bland, boring and gets on my nerves. I'm not sure whether the creators imagine that anyone will identify with it, but I know that I sure as hell don't. I think of plastic marketing as the kind of thing...

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