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Writing helps me to make sense of the world around me.

You’ll find an odd assortment of thoughts here on freelancing, web design, copywriting and life in general.

How to write copy for your website without breaking a sweat.

Most of my web design clients tell me that they have no idea what they should say when they start writing web copy for their new website. Many feel uncomfortable talking about themselves and are worried they will sound stupid or boastful. If you are worried about...

Make Mine a Builders

I’m not a fan of plastic marketing. Plastic marketing is bland, boring and gets on my nerves. I'm not sure whether the creators imagine that anyone will identify with it, but I know that I sure as hell don't. I think of plastic marketing as the kind of thing...

Do you feel lonely sometimes ?

I'm not sure whether humans were designed live in the isolated way we do now. It makes more sense to me that we should be squatting around cooking fires together, shoulder to shoulder with our sisters and aunties and mothers. We were meant to have a village to help us...

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Hey ! I'm Sandy, a Perth based marketing & design specialist for small businesses & sole traders.  more...

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