Blog
Could a global community of mothers be our best hope against climate change?
DISCLAIMER: This article is in no way intended to demean women who have chosen not to have children, women who don’t yet have children or men, whether they are fathers or not. With every new climate change statistic that I see in my news feed, an uneasy feeling...
Does my business need a website?
The question I get asked most often by people who are new to digital marketing, is whether their business or in fact any business, needs a website. The answer isn’t a simple yes or no, it’s more like a probably yes or probably no based on the answers to some other...
What is SEO?
Search Engine Optimisation: What it is and how it works Most of my clients are new to digital marketing. If you’re like them, search engine optimisation (SEO for short) can seem like a complicated subject. In the first few conversations with clients about how we’re...
How to run a conference that doesn’t make people want to hide in the toilet and cry
Having just come back from #CopyCon18, Australia’s only conference for copywriters, two days later and I’m still floating on a cloud of warm and fuzziness. Although the conference was held in Sydney, attendees came from all over Australia. Many are part of The Clever...
Copywriting vs Copyright, do you know which is which?
Do you know which is an occupation and which is a legal concept? When I tell someone what I do for a living, I sometimes say that I’m a web designer and other times that I’m a copywriter. I can reasonably say either, because I do both and probably in equal measure. If...
Walking my new dog might just be good for my small business
Just before Christmas we got a new dog called Pete. Pete came to us from SAFE animal rescue in Karratha (who do amazing work by the way), where he’d ended up after the ranger decided that Pete’s mum and dad had more dogs than they could possibly cope with. Pete’s only...
Hey, I'm Sandy. I offer web design and marketing strategy services to help you make the world a better place more...
- How I explain what digital marketing is
- 7 ways to use a WordPress & WooCommerce website in your business
- Does my business need a website?
- What is SEO?
- Copywriting vs Copyright, do you know which is which?
- Common-sense tips for small business success
- Five marketing tips for the bashful business owner
- How to write copy for your website without breaking a sweat
