I’m Sandy Taylor: designer, copywriter and all round small business marketing tragic.
I’m ashamed to say, those jobs gnawed away at my soul until I realised that I needed to be able to give my creative mind more room to play. One of the up-sides of the work I had done, was being involved in starting a number of businesses that went on to be profitable and successful. I loved the combination of creativity, strategic thinking and common sense that this offered me.
Does your website make you sound like every other business in the industry or leave visitors wondering what you actually do ?
Your customers want to do business with people they can trust and who know what they’re doing. They’ll invariably choose to work with someone who is easy to deal with and makes it clear what they have to offer. Potential customers would rather have the facts before they get on the phone, so that they’re not pressured into saying yes to something they will probably regret once they’ve had a chance to do their research.
The way they will do this is by visiting you on-line. What do you think they’ll do if they get to a website that’s poorly written, generic looking, vague or badly out of date, without all of the information they need about you? They might overlook these things if you come with a strong recommendation from a friend, but if not, they won’t hesitate to click back to Google and keep on looking.
If you’re reading this and think that horrible website could be yours, it’s time to do something about it.
Agency of ONE
My web design and copy packages are designed to help small business owners and sole traders look like the real deal and set the scene for a premium product or service that their customers can’t resist.
During the design phase, I’ll ask you to help me understand who your customers are and why you’re going to knock their socks off. We’ll talk about the pain points in your business, who your competition are and how you can make it as easy as possible for people to give you their money. I’ll hold your hand until we end up with a website, copy or design that you love. Patience is my middle name – not really, it’s Catherine – so I love working with inexperienced operators who need guidance to get started.
If you’ve done what you can with what you’ve got, but need to take action to move to the next level, I’m here to help.
Call or email me today to arrange a no-obligation 30 minute consultation, to talk about your big dreams for the future of your beautiful business.